I’m often asked how I am able to live the lifestyle I live; traveling all over the world and living the life of my dreams. The truth is, it didn’t always used to be this way. It was less than a year ago, I was one of the best Sales Reps in the entire industry but stuck in a job I had grown to hate.
It wasn’t the money or the work that I hated because I was paid very well and I liked what I did.
It was the lack of FREEDOM.
It was not being able to be where I wanted, when I wanted and doing what I absolutely loved to do.
Perhaps you can relate…
You see there is a common problem in this world where the majority of our society “spends their whole life making only enough money to end up with not enough money” (Grant Cardone – The 10X Rule) doing what they really aren’t passionate about doing.
Very few people love what they do for a living and the reality is, society has raised us to believe we don’t have to love what we do. From a young age, the system tries to make you figure out your entire career path…
“Joanie, what do you want to be when you grow up?” If my inner adult voice could have come out at that young age, it would have said, “I don’t f@%&ing know what I want to be when I grow up, what do YOU want to be since you’re so damn miserable in your job?” This was not directed at anyone in particular btw, mom? dad? lol..it was simply meant to prove a point. We are raised to be forced into a box or pointed down a defined path and most people don’t end up in a career they are happy and passionate about.
If you were to ask most people if they believed they could build a thriving online business (one that provided the freedom to be mobile) off of your life’s PASSIONS whether it’s yoga, personal fitness, eating organic and gluten free whatever it is, I bet you the majority of people would say NO.
Or if they thought it was possible, they wouldn’t have a clue about how to go about monetizing their passions into profits.
So pay close attention because I’m going to give you…
7 Steps To Creating An Online Business Around Your Passions
Step 1: The first step to creating a business around your passions is to get super clear on your passions and narrow down 1-2 things you are truly passionate about and not something you are just temporarily into. There is a HUGE difference. This is a business you are creating not a hobby.
When working with my coaching clients, even those with established businesses, I encourage them to do a brain dump and just start spewing out anything that comes to mind.
Your list might look something like…
“my children, my husband, traveling, cooking, drinking fine wines, spending time with friends and family etc.”
Make a list of 50 things you are passionate about. What you will find is that your list will start to get more and more specific and harder to complete but force yourself to come up with 50!
What will happen is you will start to see a theme occurring where certain passions actually belong to one big grouping or singular passion. i.e. chardonnay wine, wine tasting, drinking with your girlfriends lol you get the point equates to a passion of wine…this will reveal your top PASSIONS no matter what they are.
Step 2: Get clear on who exactly your target market is and the transformation you provide. A big mistake entrepreneurs make is trying to be all things to everybody. They don’t end up resonating with any one person or particular market because they went too broad in their marketing. Get specific with your target customer’s age, gender, what they listen to, where they shop, what activities they are into, the social media platforms they belong to, etc. because this will help you figure out how to find them when you begin marketing to them.
Step 3: Now is the fun part! Create a product or series of products to fill a need within your niche market. I recommend developing digital information products based off of your passions. This type of product is high in demand because people get access to it IMMEDIATELY (instant download or login access) and easy because you don’t have to ship or store anything. Not to mention, we are living in an information age where people are craving information products.
The great part about is that you don’t have to be techy at all. You just need to know how to either write, use a camera or phone with camera or both to create a digital product. And you can hire someone to assemble your product for you for dirt cheap using the resource I give you below.
Things to think about:
Your Offer = Transformation + Product Delivery
When conceptualizing and creating your product or offer, spend 90% of your energy focusing on the transformation you provide your customers and only 10% on the actual Delivery or system i.e. webinar, ebook, 1 on 1 coaching, group coaching via Zoom or Google Hangout, etc. The medium is secondary to the transformation and you need to get very clear on this.
Once you have created your product and have packaged it up via your product delivery mechanism and have had your advertising pieces designed i.e. if it’s an ebook you may want a professionally designed ebook cover you can use in your online marketing, if it’s a webinar, you may want some sort of representation of your product so your customer sees it as a professionally designed/created program even if it is digital.
Resource: Go to http://www.Fiverr.com and research someone to help you design what you are looking for for ~$5. Also check out the former http://www.elance.com which is now called UpWork where you can contract out any design work or digital work you need including coding etc for great rates.
Step 4: Start a Facebook page and personal Blog around your passion.
If you’re a business owner and you aren’t blogging or have a presence on Facebook, you’re crazy lol to put it kindly. There are 1.55 BIL active monthly users as of November of 2015 on Facebook. That’s a ridiculous number so get on it! Oh and btw, if you think you can just slang your product/s and offers on there, you’re wrong. That’s a quick way to get hated by your customers lol but we will talk about that in another post so make sure to subscribe to get all my future posts.
Blogging is a great way to show that you are more than just a company, you care about your customers and their needs.
Your blog is there to:
- Build relationships with your customers and future clientele.
- Share new updates and innovations
- Provide value not related to the products you sell but within the area of interest of your customer i.e. health and wellness as opposed to your specific gym or online training program.
- It’s also crucial in establishing Search Engine Optimization (SEO) so that the keywords your customers are searching under, point to you.
- Host and sell your products on your blog if you choose (maybe as a banner on the side of the blog that leads to a sales page) or link to your product occasionally in blog posts. Just make sure the blog is still inviting and they have a reason to come back.
Most small business owners aren’t blogging because they feel overwhelmed at the thought of it. They know they should be even if it’s once a week, but they don’t know how to approach it. The thought of hiring a web developer and dealing with the intricacies of hosting their blog, etc. can seem daunting.
If this is you and you know you should be blogging just want an easier way, I highly recommend using the Kalatu Blogging Platform which virtually a done-for-you system meant to take away all the techy parts of blogging and get you up and running in just a few minutes to an hour.
Your goal with Facebook is to build relationships with your customers and give value daily. Give them a reason to like your page by providing value to help improve their life. If you are selling at all, you must adhere to the 90-10 rule 90% value and 10% sales at best but the truth is you should be using facebook to strengthen your relationship with your customer, to create strong brand awareness and recognition and make sure they think of you when they need to buy a product you provide. Remember, people do not go onto Facebook to shop. They go on there for a sense of community.
Be unique not salesy. Salesy sucks. :-)
Step 5: Pick 1-2 ways to drive targeted traffic to your offer
Once you have your product created, you need to drive targeted traffic to your offer.
What is targeted traffic you may ask?
It is eyeballs of people online who are specifically meant to see your offer because they are your target customer.
So you may be wondering how do I drive targeted traffic…
There are so many ways to drive traffic online some are free and others cost money.
Free Traffic Strategies –
YouTube (paid or free), Facebook (paid or free), Instagram, blogging, pinterest, etc.
Paid Traffic Strategies –
YouTube – (pay per view advertising), Facebook (paid ads), cold traffic where you buy traffic from a broker (do your research on this and always test small before you buy big quantities of traffic), banner ads, pay others to send emails to their lists, etc.
Once you have figured out which 1-2 methods you want to use to drive traffic, MASTER THOSE METHODS!
If it’s blogging and Facebook, blog daily and research everything you can about how to drive traffic to your blog so people can see your offer and buy your product. Learn about how to get people to return back to your blog and how to build a life-long relationship with your subscribers. With Facebook, research how to and how not to advertise on Facebook. How to leverage a fan page (I still call them fan pages), to build relationships with your potential customers and how to drive targeted traffic using FB Power Editor or Ads Manager (not hard but you do need some direction).
Don’t add another method of traffic until you have mastered those two.
Step 6: Build a list
Your goal by driving traffic is these 3 things:
- To generate leads. A lead is someone genuinely interested in what you have to offer. As you continue to generate leads, you will be building your LIST.
- Build a relationship with your list over time (described below).
- Monetize your leads for life (if they know, like and trust you, you have a customer for life).
Building a list is crucial to doing business online. It is your little black book of business. There is no point to drive traffic to your offer knowing that only a small percentage of people will even buy on the 1st visit and losing out on all the other potential business.
You build a list to form a relationship with your leads (people who are interested in what you have to offer.
Here’s how it works in short:
Drive targeted traffic to an opt-in page that looks any number of ways. You’ve seen them before…well here’s mine.
Your opt-in page will be offering them a “free-memium” which is something of value they wouldn’t mind giving you their information in exchange for. It could be your “Top 5 tips to losing 10 lbs before the holidays”, “How to eat healthy and love your food–my top 20 recipes and food tricks to be healthy and eat great.” You get the point.
So once you have captured their name and email, they are now a LEAD and that lead gets sent over to a list management company such as GetResponse or Aweber.
You will pay a very small fee ~$20 for this service monthly but it is WELL WORTH IT!
You can pre-schedule posts to go out or send them as you write but your goal is to create a long term relationship with your list. Continue to provide value on a regular basis even if it’s once a week to where they are anticipating your emails. And stick to the 90-10 rule of value to sales. This is a great way to drive traffic to an offer from time to time.
Step 7: Scale Up and create more products or offer services i.e. coaching or consulting etc. around continued problems that your client may be experiencing to increase the lifetime value of your customer.
Don’t stop once you have created a single product, but rather anticipate the needs of your customer in the future. Now that they know this, what will they be challenged with? And then create products (digital is best in my opinion) to solve that problem.
This allows your customer to feel you provide a suite of products and/or services filling all their needs even if they don’t need to buy them at the moment or perhaps can’t afford them. It also allows you to increase the lifetime value of your customer because they will stay with you for years.
So there you go! You now know My 7 Steps to Creating an Online Business You’re Crazy About and have a road map for how to Turn Your Passions Into Profits!
Again, I highly recommend this process and beginning with the Kalatu Blogging Platform (which is wordpress based btw) for those of you just beginning this process and maybe just want a platform to blog about what you love. Even if you don’t have your product created, you can start getting “online real-estate” and building your following. :-)
OPTION 1: Kalatu Basic Blogging System
OPTION 2: Kalatu Premium Blogging System
In the end, get clear on your passions and start coming up with creative ways to package those passions into profits so you can create the life of your dreams!
To Your Success!
P.S. If we haven’t connected on Facebook yet, let’s do so! Connect With Me On Facebook Here :-)